Ullr Fest

January 13, 2016 – January 16, 2016 Breckenridge's celebration of snow, tradition and more fun than you can handle.
  • Description
  • Schedule
  • Lodging
  • History
  • Winners
  • Videos
  • Sponsors
Ullr Fest celebrates 53 years this Jan. 13-16, 2016 and Breckenridge invites snow lovers of all ages to join the party. During Ullr Fest in Breckenridge, don’t be surprised to see horned Viking hats adorning the heads of skiers and snowboarders, Ullympic competitors flinging frying pans for prizes, more than 12,000 Ullr enthusiasts filling the streets for the Ullr Parade and crazy float participants skiing off jumps on Main Street or gliding along town in a hot tub. Join us to rejoice with Ullr himself. Ullr is ready for a good party. In Norse mythology Ullr (pronounced Oool-er) was the winter god. He was the son of Sif and the stepson of Thor, the "God of Thunder." Ullr loved the cold, and delighted in traveling over the country on his skis or skates. He also delighted in the chase, and pursued his game through the Northern Forests.

Produced by GoBreck and presented by Bud Light. Sponsored by KSMT 'The Mountain', Breckenridge Ski Resort, Town of Breckenridge and Summit Daily News.

Click here for parade participation information.

Ullr Sponsors:


Wednesday, January 13

Crowning of the Ullr King and Queen, time TBD

Breck’s Got Talent (Doors open at 6:00 p.m., Show at 7:00 p.m.) – Join local radio station, Always Mountain Time, for a town-wide talent show. For more information or to register contact johnny@alwaysmountaintime.com. Riverwalk Center, located at 150 W. Adams St. Join us for an evening of free fun and if you are of age, your first Bud Light is on the house! 

Thursday, January 14

Ullr Parade (4:30 p.m.) – The centerpiece of the week, the Ullr Fest parade showcases Breckenridge’s wild winter fun. Main Street Breckenridge. Don’t miss the 2015 Ullr Shot Ski Attempt at 4:00 just prior to the parade. ($5 donation to Breckenridge Rotary, must be 21, bring ID). Registration for the Shot Ski will be day of in the Riverwalk Center starting at 1:00pm.  

Register for the Parade Here

Have some skis you'd like to donate to the record breaking Ullr Shot Ski? The more we get, the longer it can be and you can be part of it by dropping your old skies off at the Breckenridge Distillery located at 1925 Airport Road, Breckenridge, CO 

Ullr Bonfire (5:00 p.m. – 7:00 p.m.) – Join us for the town bonfire.  Christmas trees are welcome! South Gondola Parking Lot. FREE

Friday, January 15

Comedy Night (7:00 p.m. Doors Open, Show at 8:00 p.m.) – Comedy Works comics descend on Breckenridge for a night of big laughs. Breckenridge Riverwalk Center, 150 West Adams Ave. Admission $25, tickets are available at the Welcome Center.


ULLR BIKE, presented by Borealis Bikes - Friday evening January 15

Breckenridge Bucks Hockey Game (7:50pm)- The Breckenridge Bucks take on the Colorado Thunderbirds at the Steven C West Ice Arena Click here for more information

Saturday, January 16

Ice Skating Party (1:00 pm. – 3:00 p.m.)  - Bring the kids for an afternoon of ice skating and free kids Ullr helmet decorating. Steven C. West Ice Arena, located at 189 Boreas Pass Rd.  Hosted by the Breckenridge Ambassadors

Ullympics  (3:00 p.m. – 5:00 p.m.)  - Partake in wild events such as the frying pan toss, group ski racing and ski boot relay.  Email events@gobreck.com to register. Starts at 3:00pm in Carter Park and you must sign up in advance. FREE located at 300 South High Street, Breckenridge, CO 80424

Wild and Scenic Film Festival (Doors at 6pm, Films begin at 7pm) - The two anchor films this year are Chuitna: More Than Salmon on the Line and School's Out: Lessons from a Forest Kindergarten. Tickets are $15 in advance and $20 at the door. Click here for more information and to buy tickets.

Breckenridge Bucks Hockey Game (7:50pm)- The Breckenridge Bucks take on the Colorado Thunderbirds at the Steven C West Ice Arena Click here for more information
Breckenridge offers packages to satisfy the needs of winter travelers. Breckenridge packages can include lodging, air and ground transportation, activities, event passes, lift tickets and trips to the spa. Choose from our many package offerings or custom build your own package.

During our Mountain Madness Sale you will save up to 50% on our most popular ski destinations. Vacations should be anything but ordinary and most of your experience depends on where you stay. Homes, condos, and vacation rentals are the perfect choice for experiencing your mountain getaway as it was meant to be. Browse available vacation rentals online or call one of our Local Destination Experts for personalized travel advice.

The History Behind Ullr

Ullr was so well skilled in the use of the bow and could go so fast on his skis that in these arts no one could best him. Each winter he covered the earth with snow to protect it from harm. It has been said that Ullr enjoyed the cold weather and loved traveling throughout the land, gliding along on his great skis, for pleasure and hunting.

It is also said that Ullr was such a great skier, he would streak across the sky leaving the brilliant stars as his trails (they obviously had some fine powder days). Though very skilled, Ullr guarded his knowledge closely and refused to show the other gods how to ski. Luckily for us, he let the secret out of the bag, and we will all be soon celebrating his glory. Next time you are trying to bash through some wind crust or plunge head first into fresh waist deep powder, be sure to invoke his name and remember - ULLR RULES!

One of Ullr’s travels found him in Breckenridge, Colorado. Breckenridge seemed a likely place for Ullr to settle down, since he wasn’t looking to return to Norway any time soon. Ullr fit right in and took to the mountains. And every year, Ullr blesses Breckenridge with some of the finest snow in the world.

To repay Ullr for his gift of snow, we here in Breckenridge hold a festival to honor the god of winter. We call this little celebration Ullr Fest. This fantastic party all started back in 1963 when a few of the locals heard that Ullr was in town. Well, they wanted to let him know how much Breck appreciated Ullr’s gift of snow, so they went to the Town Council and lobbied to start…‘Ullr Dag’ (Ullr Day in English). The first few years of the event were hailed with locals honoring Ullr with gold coins, parties, skiing, and oh – don’t forget the parties.

As the years went on, traditions were formed such as the Ullr Ball, the Ullr Bonfire, the Ullr Parade, Snow Sculpting, Ullr King and Queen, the Ullympics and the Ullr Dating Game. Some traditions have stayed, such as snow sculpting, which has become its own event called the International Snow Sculpture Championships. Other traditions have gone by the wayside.

From fake currency to burning old skis in the bonfire, Ullr Fest has always been about fun and partying…and Breckenridge knows how to hold a “killer party, dude.” Just ask any of the locals.

Ullr Fest continues throughout the week with games, parties and more.

Ullr Fest Winners 2012 - 49 and Doing Fine!


First Place

– “2012: Year of the Snow Dragon” by Breckenridge Grand Vacations

Second Place

– “We Look Good for Our Age” by Vail Resorts, Breck Street Team

Third Place

– “Winter Neverland” by Lucha


The weeklong festival pays homage to Ullr (rhymes with cooler), the Norse god of snow, in hopes of bringing additional snowfall to Breckenridge and the surrounding peaks. Festivities include one of the world’s wildest parades, a town bonfire, wacky Ullympic competitions and more. Since the start of the festival on Jan. 8, Breckenridge has received 11 inches of snow.

For more information on Ullr Fest and Breckenridge’s upcoming events, the Budweiser International Snow Sculpture Championships and Mardi Gras, contact the Breckenridge Resort Chamber at 877.593.5260. For those who built Ullr floats, keep in mind they can be easily retrofitted for the upcoming Mardi Gras parade.

Ullr Fest 2014