Breckenridge Ullr Fest - Breckenridge, Colorado

Ullr Fest

December 11–15, 2019


Ullr Fest will celebrate 57 years this December 11-15, 2019, and the Town of Breckenridge invites snow lovers of all ages to join the party. During Ullr Fest in Breckenridge, don’t be surprised to see horned Viking hats adorning the heads of skiers and snowboarders, the biggest bonfire in town, and more than 12,000 Ullr enthusiasts filling the streets for the Ullr Parade with crazy float participants skiing off jumps on Main Street or gliding along town in a hot tub. Join us to rejoice with Ullr himself… he’s ready for a good party.

  • Take part in the Ullr Parade down Main Street
  • Break the 2019 Breckenridge Distillery Community Shot “unofficial” World Record
  • Prove your dedication to the cold at Ullr Ice Plunge

Register your Ullr Fest Float

2019 Schedule

Wednesday, December 11

Crowning of the Ullr King and Queen

Continuing 58 years of tradition, two local residents are chosen as the Ullr King and Queen for their contributions in the community and their love of snow.
Time:  Doors Open 6:00pm | Crowning at 6:30pm 
Location: Riverwalk Center, Breckenridge
Cost: FREE


Breck’s Got Talent 

Join local radio station, Always Mountain Time, for a town-wide talent show at the Riverwalk Center, located at 150 W Adams Avenue. Arrive early, the first 200 attendees will receive a free beer!
Time: Doors Open 6:00pm | Show at 6:30pm
Location: Riverwalk Center, Breckenridge
Cost: FREE

Thursday, December 12

Community Shot

Join the Breckenridge Distillery and the Breckenridge Mountain Rotary on December 12, 2019 in their quest to win back the title of World Record Attempt Ullr Shot. For the 8th time in a row, Breckenridge has defended their title of World Record Attempt Ullr Shot during the town’s annual Ullr Fest!

We are looking for 1,299 people to help us beat the current world record held by Park City, UT! Grab your friends (age 21+) and sign up today to join Breckenridge during Ullr Fest and be part of the world record Ullr shot!

Cost: $10, to participate.  All proceeds benefit the Breckenridge Mountain Rotary
Time: 4:00pm

Must be 21 years old to participate.

You MUST CHECK-IN at the Riverwalk Center to get your ID checked, entry sticker, and shot glass. Check in begins at 1:00pm-3:30pm. Bring your ID! At 3:45pm, please meet on Main Street!

Ullr Parade

The centerpiece of the week, the Ullr Fest Parade, showcases Breckenridge’s wild winter fun while taking over Main Street. There will be cash prizes for the most creative float! 1st gets $500, 2nd gets $300 and 3rd gets $200.

Time: 4:30pm
Location: Breckenridge Main Street
Cost: FREE!

Register your Ullr Fest Float


Ullr Bonfire 

Join us for the town bonfire and celebrate the ultimate homage to Ullr!  Entertainment provided by Red Bull.
Time: 5:00pm – 7:00pm
Location: South Gondola Parking Lot
Cost: FREE

Friday, December 13

Ullr Ice Plunge 

Come prove your endurance and dedication to the cold at the Ullr Ice Plunge. Plunge into the frozen depths of the Maggie Pond and fully immerse yourself in winter’s chill.  Compete for the Best Plunge Costume to win prizes and glory!

There will be music, food, drinks and laughter. There will be a heated changing room and even a hot tub open to anyone willing to accept the challenge! Best Plunge Costume winner will receive their own decorated Ullr Helmet.

Time: 2:00pm – 4:00pm
Location: Main Street Station Plaza
Registration: Day-of registration at The Plunge.  Free to register.


Comedy Night

Come laugh out loud with professional stand-up comedians at Ullr Fest’s Comedy Night

Comedians: Nora Lynch and Phil Palisoul
Time: 7:00pm Doors Open  |  Show at 8:00pm
Location: Riverwalk Center
Ticket Prices: $25 per ticket, $225 for 10 Purchase Tickets

Saturday, December 14

Ice Skating Party

Bring the kids for an afternoon of ice skating and free kids Ullr helmet decorating. Hosted by the Breckenridge Ambassadors.
Time: 1:15pm – 3:00pm
Location: Steven C. West Ice Arena, 189 Boreas Pass Rd.
Ticket Prices: Free Entry, $4 Skate Rental


Wild and Scenic Film Festival *TBD

As the closing event to the Ullr Festival, this festival is family-friendly so bring the entire family for a night out at the movies complete with beer, wine, soda and movie snacks available for purchase. Be sure to stick around at intermission as door prize winners will be announced and epic prizes will be given away from our gracious sponsors.

Continental Divide Land Trust and HC3 have partnered once again to bring you the Wild & Scenic Film Festival that informs, inspires solutions and creates positive perspectives to restore the earth and human communities. You’ll experience the adrenaline of climbing the highest peaks and trekking across the globe with adventure films from around the world.
Time: Doors at 6:00 pm, show at 7:00 pm
Location: Riverwalk Center, Breckenridge
Ticket Prices: $20 in advance, $25 at the door
Tickets & More Info

Float Registration

Sledding down Main Street at Ullr Fest in Breckenridge
Grab your closest friends and start building. Ullr Parade Floats earn you serious bragging rights!

Register Your Float

Time & Location: Staging starts at 3:30pm on Main Street between French Street and Watson Avenue. Please enter from the traffic light at French Street and N Main Street.The parade will begin at 4:30pm immediately following the Breckenridge Distillery “unofficial” record-breaking attempt and will head south to the intersection of S Main Street and Park Avenue.

Ullr History

Ullr was so well skilled in the use of the bow and could go so fast on his skis that in these arts no one could best him. Each winter he covered the earth with snow to protect it from harm. It has been said that Ullr enjoyed the cold weather and loved traveling throughout the land, gliding along on his great skis, for pleasure and hunting.

It is also said that Ullr was such a great skier, he would streak across the sky leaving the brilliant stars as his trails (they obviously had some fine powder days). Though very skilled, Ullr guarded his knowledge closely and refused to show the other gods how to ski. Luckily for us, he let the secret out of the bag, and we will all be soon celebrating his glory. Next time you are trying to bash through some wind crust or plunge head first into fresh waist deep powder, be sure to invoke his name and remember – ULLR RULES!

One of Ullr’s travels found him in Breckenridge, Colorado. Breckenridge seemed a likely place for Ullr to settle down, since he wasn’t looking to return to Norway any time soon. Ullr fit right in and took to the mountains. And every year, Ullr blesses Breckenridge with some of the finest snow in the world.

To repay Ullr for his gift of snow, we here in Breckenridge hold a festival to honor the god of winter. We call this little celebration Ullr Fest. This fantastic party all started back in 1963 when a few of the locals heard that Ullr was in town. Well, they wanted to let him know how much Breck appreciated Ullr’s gift of snow, so they went to the Town Council and lobbied to start…‘Ullr Dag’ (Ullr Day in English). The first few years of the event were hailed with locals honoring Ullr with gold coins, parties, skiing, and oh – don’t forget the parties.

As the years went on, traditions were formed such as the Ullr Ball, the Ullr Bonfire, the Ullr Parade, Snow Sculpting, Ullr King and Queen, the Ullympics and the Ullr Dating Game. Some traditions have stayed, such as snow sculpting, which has become its own event called the International Snow Sculpture Championships. Other traditions have gone by the wayside.

From fake currency to burning old skis in the bonfire, Ullr Fest has always been about fun and partying…and Breckenridge knows how to hold a “killer party, dude.” Just ask any of the locals.

Ullr Fest continues throughout the week with games, parties and more.  Learn more about this festival’s history.

Lodging Offers

If you’re coming to Breckenridge’s Ullr Fest (or any other Breckenridge Festival and Event) make sure you take advantage of these great lodging deals!

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