Ullr Fest

April 19–19, 2019


Ullr Fest will celebrate 57 in 2020 and the Town of Breckenridge invites snow lovers of all ages to join the party. During Ullr Fest in Breckenridge, don’t be surprised to see horned Viking hats adorning the heads of skiers and snowboarders, the biggest bonfire in town, and more than 12,000 Ullr enthusiasts filling the streets for the Ullr Parade with crazy float participants skiing off jumps on Main Street or gliding along town in a hot tub. Join us to rejoice with Ullr himself… he’s ready for a good party.

  • Take part in the Ullr Parade down Main Street
  • Break the 2019 Breckenridge Distillery “unofficial” World Record
  • Retire your Christmas tree at the Ullr Bonfire
  • Prove your dedication to the cold at Ullr Ice Plunge

2020 Dates TBA


2019 Schedule

Wednesday, January 9

6:30 pm – Crowning of the Ullr King and Queen

Continuing 56 years of tradition, two local residents are chosen as the Ullr King and Queen for their contributions in the community.
Time: Doors at 6:00 pm, Crowning at 6:30 pm
Location: Riverwalk Center, Breckenridge before Breck’s Got Talent
Ticket Prices: FREE


6:30 pm – Breck’s Got Talent 

Join local radio station, Always Mountain Time, for a town-wide talent show at the Riverwalk Center, located at 150 W Adams Avenue. Arrive early, the first 200 attendees will receive a free beer!  For more information or to register, contact [email protected].
Time: Doors at 6:00 pm, show at 6:30 pm
Location: Riverwalk Center, Breckenridge
Ticket Prices: FREE

Thursday, January 10

4:00 pm – 2019 Breckenridge Distillery
“unofficial” record-breaking attempt

The Breckenridge Distillery presents the “unofficial” record-breaking attempt. Last year, we had 1,266 people on 422 skis spanning 2,128.3 feet down Breckenridge’s Main Street. Park City took over the world record in October 2018 and it’s Breckenridge’s turn regain bragging rights.
Time: 4:00 pm
Location: Breckenridge Main Street
Ticket Prices: SOLD OUT!
Get on the Wait-list 


4:30 pm  Ullr Parade

The centerpiece of the week, the Ullr Fest Parade, showcases Breckenridge’s wild winter fun while taking over Main Street. There will be cash prizes for the most creative float! 1st gets $500, 2nd gets $300 and 3rd gets $200.

Parade Registration: Online parade registration is now closed, see you at the parade!

Time: 4:30 pm
Location: Breckenridge Main Street
Ticket Prices: FREE


5:00pm – 7:00pm – Ullr Bonfire

Join us for the town bonfire and retire your Christmas tree in style! Free entertainment by Red Bull.
Time: 5:00 pm – 7:00 pm
Location: South Gondola Parking Lot
Ticket Prices: FREE

Friday, January 11

2:00 pm – 4:00 pm Ullr Ice Plunge

Come prove your endurance and dedication to the cold at the Ullr Ice Plunge. Plunge into the frozen depths of the Maggie Pond and fully immerse yourself in winter’s chill. There will be music, food, drinks and laughter. There will be a heated changing room and even a hot tub open to anyone willing to accept the challenge!
Best Plunge Costume winner will receive their own decorated Ullr Helmet.
Time: 2:00 pm – 4:00 pm
Location: Main Street Station Plaza, 501 S Main Street.
Registration: Day-of registration at The Plunge
Ticket Prices


4:00 pm – 6:00 pm – National Cocktail Throwdown Finale

The Breckenridge Distillery brings nine of the best bartenders in the nation to the snowy Rocky Mountains Friday, January 11. Celebrating the original bottle service and large format punch making, the winners of nine regional barkeep competitions will compete at a grand finale competition called Punch Kings “Last Call.”
Time: 3:00 pm VIP, Main Event: 4:00 pm – 6:00 pm
Location: Breckenridge Distillery, 1945 Airport Rd.
Ticket Prices: SOLD OUT!


8:00 pm – Comedy Night

Come laugh out loud with professional stand-up comedians, Phil Palisoul and Elliot Woolsey, at Ullr Fest’s Comedy Night.

A fundraiser benefiting Breckenridge’s Carriage House Early Learning Center.
Time: Doors at 7:00 pm, show at 8:00 pm
Location: Riverwalk Center
Ticket Prices: $25 per ticket, $225 for 10 Purchase Tickets

Phil Palisoul has made his living as a comedian for 25 years. In that time, he’s been all over the world, performing in such far flung places as Hong Kong, China, and Juno, Alaska. He recently toured Afghanistan to perform for the troops with Comics on Duty. He’s worked with and won the respect of some of the biggest names in comedy, like Jerry Seinfeld, Drew Carey and George Lopez. His list of corporate clients is long and illustrious and includes GMC, Coca-Cola, and IBM.

Elliot Woolsey is a larger than life stand-up comedian from Denver, Colorado. Towering at an unnatural 6 5, and weighing in at barely-healthy 250 pounds, Elliot’s high-energy, commanding stage presence, and relatable material has made him a rising star in the Denver comedy scene. Elliot is the winner of the 2012 Comedy Works new faces contest, and has become a regular at the club, opening for amazing acts like T.J Miller, Todd Glass, and Josh Blue.

Saturday, January 12

1:15 pm – 3:00 pm – Ice Skating Party

Bring the kids for an afternoon of ice skating and free kids Ullr helmet decorating. Hosted by the Breckenridge Ambassadors.
Time: 1:15 pm – 3:00 pm
Location: Steven C. West Ice Arena, 189 Boreas Pass Rd.
Ticket Prices: Free Entry, $4 Skate Rental


3:00 pm – Ullr Bike Race 

We’re finishing out Ullr Fest with the Fat Tire Ullr Bike Race! Last year, 70 competitors lined up at Ullr Bike!
Time:  3:00 pm
Location: Gold Run Nordic Center
Ticket Prices: $30 Adults, $20 Juniors (17 and under)


6:00 pm – Wild and Scenic Film Festival

As the closing event to the Ullr Festival, this festival is family-friendly so bring the entire family for a night out at the movies complete with beer, wine, soda and movie snacks available for purchase. Be sure to stick around at intermission as door prize winners will be announced and epic prizes will be given away from our gracious sponsors.

Continental Divide Land Trust and HC3 have partnered once again to bring you the Wild & Scenic Film Festival that informs, inspires solutions and creates positive perspectives to restore the earth and human communities. You’ll experience the adrenaline of climbing the highest peaks and trekking across the globe with adventure films from around the world.
Time: Doors at 6:00 pm, show at 7:00 pm
Location: Riverwalk Center, Breckenridge
Ticket Prices: $20 in advance, $25 at the door
Tickets & More Info

Float Registration

Sledding down Main Street at Ullr Fest in Breckenridge
Grab your closest friends and start building. Ullr Parade Floats earn you serious bragging rights!

Register Your Float

Time & Location: Staging starts at 3:30pm on Main Street between French Street and Watson Avenue. Please enter from the traffic light at French Street and N Main Street.The parade will begin at 4:30pm immediately following the Breckenridge Distillery “unofficial” record-breaking attempt and will head south to the intersection of S Main Street and Park Avenue.

Ullr History

Ullr was so well skilled in the use of the bow and could go so fast on his skis that in these arts no one could best him. Each winter he covered the earth with snow to protect it from harm. It has been said that Ullr enjoyed the cold weather and loved traveling throughout the land, gliding along on his great skis, for pleasure and hunting.

It is also said that Ullr was such a great skier, he would streak across the sky leaving the brilliant stars as his trails (they obviously had some fine powder days). Though very skilled, Ullr guarded his knowledge closely and refused to show the other gods how to ski. Luckily for us, he let the secret out of the bag, and we will all be soon celebrating his glory. Next time you are trying to bash through some wind crust or plunge head first into fresh waist deep powder, be sure to invoke his name and remember – ULLR RULES!

One of Ullr’s travels found him in Breckenridge, Colorado. Breckenridge seemed a likely place for Ullr to settle down, since he wasn’t looking to return to Norway any time soon. Ullr fit right in and took to the mountains. And every year, Ullr blesses Breckenridge with some of the finest snow in the world.

To repay Ullr for his gift of snow, we here in Breckenridge hold a festival to honor the god of winter. We call this little celebration Ullr Fest. This fantastic party all started back in 1963 when a few of the locals heard that Ullr was in town. Well, they wanted to let him know how much Breck appreciated Ullr’s gift of snow, so they went to the Town Council and lobbied to start…‘Ullr Dag’ (Ullr Day in English). The first few years of the event were hailed with locals honoring Ullr with gold coins, parties, skiing, and oh – don’t forget the parties.

As the years went on, traditions were formed such as the Ullr Ball, the Ullr Bonfire, the Ullr Parade, Snow Sculpting, Ullr King and Queen, the Ullympics and the Ullr Dating Game. Some traditions have stayed, such as snow sculpting, which has become its own event called the International Snow Sculpture Championships. Other traditions have gone by the wayside.

From fake currency to burning old skis in the bonfire, Ullr Fest has always been about fun and partying…and Breckenridge knows how to hold a “killer party, dude.” Just ask any of the locals.

Ullr Fest continues throughout the week with games, parties and more.  Learn more about this festival’s history.

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