Ullr Fest

January 10th - 13th, 2018

Breckenridge's celebration of snow, tradition and more fun than you can handle.
  • Description
  • Schedule
  • Lodging
  • History
  • Parade Photos
  • Parade Registration
Ullr Fest will celebrate 55 years January 10-13, 2018! The Town of Breckenridge invites snow lovers of all ages to join the party. And it's going to be a celebration like you've never seen before!  We'll be celebrating by breaking the World's Longest Shot Ski Record, throwing a wild Ullr Fest Parde and partying around the Ullr Fest bonfire  Join us to rejoice with Ullr himself... he's ready for a good party.

What's Ullr?

In Norse mythology, Ullr (pronounced Oool-er) was the winter god. He was the son of Sif and the stepson of Thor, the "God of Thunder." Ullr loved the cold, and delighted in traveling over the country on his skis or skates. He also delighted in the chase, and pursued his game through the Northern Forests.

Sign-up for the 2018 Ullr Fest Shot Ski

Join the Breckenridge Distillery and the Breckenridge Mountain Rotary on January 11th, 2018 in their quest to win back the title of World Record Shotski! For the 6th year in a row, Breckenridge has defended their title of World Record Shotski during the town's annual Ullr Fest!

Register today and join in one of the worlds highest festivals and a fun day in beautiful Breckenridge, CO!

Date: Thursday, January 11, 2018
Time: 4:00pm - 4:15pm
Cost: $10


Saturday, January 7

Ullr Bike presented by Borealis Bikes (Race begins at 3:00pm) - It's no secret that Fat Biking is taking off. Last year, 70 competitors lined up at Ullr Bike! So this year we're bringing back this thrilling event at the Gold Run Nordic Center to kick off 2017's Ullr Fest celebrations. Ullr Bike is part of a Fat Bike Series and this year a fourth race has been added at Breckenridge Ski Resort!  CLICK HERE to register. 

Wednesday, January 11

Summit Ski Museum "Peace, Love & Skiing" Exhibit (4:00-6:00pm) - Put on your best retro ski gear and come celebrate the new and improved Summit Ski Museum at 308-B South Main Street. Refreshments will be served. Click here for more information!

Crowning of the Ullr King and Queen (6:30pm) - Continuing 54 years of tradition, two local residents are chosen as the Ullr King and Queen for their contributions in the community. This will take place at the Riverwalk Center before Breck's Got Talent. 

Breck’s Got Talent (Doors open at 6:00pm, Show at 6:30pm) – Join local radio station, Always Mountain Time, for a town-wide talent show at the Riverwalk Center, located at 150 W Adams Avenue. For more information or to register, contact johnny@alwaysmountaintime.com. Join us for an evening of free fun!

Thursday, January 12

Ullr Shot Ski (4:00pm) - The Breckenridge Distillery presents the World's Longest Shot Ski. Last year the shotski had 1,234 participants, spanning 1,997 feet down Breckenridge's Main Street. Park City has a chance to take over the world record, so come out and help Breckenridge keep the title! Visit HERE  to pre-register for the shot-ski or day of registration will happen at the Riverwalk Center starting at 12:00pm. All participants (Must be at least 21 years of age with valid ID) will pay $10 to get a spot and a shot with additional options for signature plush Ullr Hats. All proceeds will benefit the Breckenridge Mountain Rotary.

Have some skis you'd like to donate to the record breaking Ullr Shot Ski? The more we get, the longer it can be and you can be part of it by dropping your old skies off at the Breckenridge Distillery located at 1925 Airport Road, Breckenridge, CO

Ullr Parade (4:30pm) – The centerpiece of the week, the Ullr Fest Parade, showcases Breckenridge’s wild winter fun while taking over Main Street. There will be prize money for the most creative float! 1st gets $500, 2nd gets $300 and 3rd gets $200.

Parade Registration has closed online but you can still register day of at the Parade Staging.

Parade Staging starts at 3:30pm on Main Street between French Street and Watson Avenue. Please enter from the traffic light at French Street and N Main Street.The parade will begin at 4:30pm. immediately following the Ullr Fest Shot Ski and will head south to the intersection of S Main Street and Park Avenue.

(When building your float, be sure to save it for the Mardi Gras parade on February 28, 2017 for more opportunities to win cash prizes!)

More Parade Information

Ullr Bonfire (5:00pm – 7:00pm) – Join us for the town bonfire and retire your Christmas tree in style! Taking place in the South Gondola Parking Lot with FREE entertainment by Red Bull. 

Friday, January 13

Hangover Breakfast (10am-12pm) -Quandary Grill, located at 505 S. Main Street , will feature hangover breakfast specials from 10am to 12pm to get you fueled up and ready for the Ullr Ice Plunge.

Ullr Ice Plunge (2:00pm - 4:00pm) - Come prove your endurance and dedication to the cold at the Ullr Ice Plunge. Plunge into the frozen depths of the Maggie Pond and fully immerse yourself in winter’s chill. There will be music, food, drinks and laughter. We will also hold a competition for the Best Plunge Costume so come dressed to impress. The winner will recieve their own decorated Ullr Helmet. Too afraid of being cold? Don't worry there will be a heated changing room and even a hot tub, provided by Affordable Mountain Hot Tubs, open to anyone willing to accept the challenge! Located at Main Street Station Plaza, 501 S Main Street.

Comedy Night (Doors Open at 7:00pm, Show starts at 8:00pm) – Join us for some laughs at the Breckenridge Riverwalk Center, 150 West Adams Avenue. Admission $25 each or $225 for ten, tickets are available at the Carriage House, at the Riverwalk Center Box Office and online at www.BreckCreate.org 

Saturday, January 14

Ice Skating Party (11:00am – 12:45pm)  - Bring the kids for an afternoon of ice skating and free kids Ullr helmet decorating. Steven C. West Ice Arena, located at 189 Boreas Pass Rd.  Hosted by the Breckenridge Ambassadors.

Family Snow Day  (2:00pm – 4:00pm)  - Join us at Carter Park to play in the snow and share with the little ones how to channel their inner Ullr. Come dressed to play in the snow and partake in sledding, snowman building, and other fun family activities. If you need to warm up, come into the Carter Park Pavilion where there will be fun Ullr Fest art projects, snacks and warm drinks. Everything is FREE at the Family Snow Day, so bring your mittens along with an enthusiasm for snow and let the fun begin! The first 40 kids will recieve a free sled. 300 South High Street, Breckenridge, CO 80424 

Wild and Scenic Film Festival (Riverwalk Center, Doors at 6:00pm, Films begin at 7:00pm) - The Wild and Scenic Film Festival informs, inspries solutions and creates positive perspectives to restore the earth and human communities. The two anchor films this year, AINA and Paddle to the North both showcase the beauty of the natural environment and stress tge fact that it is our duty to protect it. Tickets are $15 in advance and $20 at the door. Click here for more information and to buy tickets or call 970-668-5703.

Breckenridge offers packages to satisfy the needs of winter travelers. Breckenridge packages can include lodging, air and ground transportation, activities, event passes, lift tickets and trips to the spa. Choose from our many package offerings or custom build your own package. 

See our lodging packages.

Or give them a call at 888-251-2417 and talk to our local experts.



The History Behind Ullr

Ullr was so well skilled in the use of the bow and could go so fast on his skis that in these arts no one could best him. Each winter he covered the earth with snow to protect it from harm. It has been said that Ullr enjoyed the cold weather and loved traveling throughout the land, gliding along on his great skis, for pleasure and hunting.

It is also said that Ullr was such a great skier, he would streak across the sky leaving the brilliant stars as his trails (they obviously had some fine powder days). Though very skilled, Ullr guarded his knowledge closely and refused to show the other gods how to ski. Luckily for us, he let the secret out of the bag, and we will all be soon celebrating his glory. Next time you are trying to bash through some wind crust or plunge head first into fresh waist deep powder, be sure to invoke his name and remember - ULLR RULES!

One of Ullr’s travels found him in Breckenridge, Colorado. Breckenridge seemed a likely place for Ullr to settle down, since he wasn’t looking to return to Norway any time soon. Ullr fit right in and took to the mountains. And every year, Ullr blesses Breckenridge with some of the finest snow in the world.

To repay Ullr for his gift of snow, we here in Breckenridge hold a festival to honor the god of winter. We call this little celebration Ullr Fest. This fantastic party all started back in 1963 when a few of the locals heard that Ullr was in town. Well, they wanted to let him know how much Breck appreciated Ullr’s gift of snow, so they went to the Town Council and lobbied to start…‘Ullr Dag’ (Ullr Day in English). The first few years of the event were hailed with locals honoring Ullr with gold coins, parties, skiing, and oh – don’t forget the parties.

As the years went on, traditions were formed such as the Ullr Ball, the Ullr Bonfire, the Ullr Parade, Snow Sculpting, Ullr King and Queen, the Ullympics and the Ullr Dating Game. Some traditions have stayed, such as snow sculpting, which has become its own event called the International Snow Sculpture Championships. Other traditions have gone by the wayside.

From fake currency to burning old skis in the bonfire, Ullr Fest has always been about fun and partying…and Breckenridge knows how to hold a “killer party, dude.” Just ask any of the locals.

Ullr Fest continues throughout the week with games, parties and more.

Yes, that's an actual ski run float... #onlyatullrfest

– “2015: Ullr King and Queen, Jen and Chris Cawley


– Ullr Shot Ski... the longest in the world and by far the most fun.

– Ullr with some big horns and a small torso

-The good people from Good Times Adventures in Breckenridge showing their Ullr Spirit

2016 Ullr Bonfire! 

The weeklong festival pays homage to Ullr (rhymes with cooler), the Norse god of snow, in hopes of bringing additional snowfall to Breckenridge and the surrounding peaks. Festivities include one of the world’s wildest parades, a town bonfire, a plunge into the icy waters of Maggie Pond and more. 


Parade registration has ended online, but you can still register day of during parade staging:

Parade Staging starts at 3:30pm on Main Street between French Street and Watson Avenue. Please enter from the traffic light at French Street and N Main Street.The parade will begin at 4:30pm. immediately following the Ullr Fest Shot Ski and will head south to the intersection of S Main Street and Park Avenue.

For Parade Rules and Info, CLICK HERE