Ullr Fest

See you in 2017! January 11th- 14th, 2017 Breckenridge's celebration of snow, tradition and more fun than you can handle.
  • Description
  • Schedule
  • Lodging
  • History
  • 2015 Parade Photos
  • Videos
  • Sponsors
  • Parade Registration
Ullr Fest celebrates 53 years this Jan. 13-16, 2016 and Breckenridge invites snow lovers of all ages to join the party. During Ullr Fest in Breckenridge, don’t be surprised to see horned Viking hats adorning the heads of skiers and snowboarders, Ullympic competitors flinging frying pans for prizes, more than 12,000 Ullr enthusiasts filling the streets for the Ullr Parade and crazy float participants skiing off jumps on Main Street or gliding along town in a hot tub. Join us to rejoice with Ullr himself. Ullr is ready for a good party. In Norse mythology Ullr (pronounced Oool-er) was the winter god. He was the son of Sif and the stepson of Thor, the "God of Thunder." Ullr loved the cold, and delighted in traveling over the country on his skis or skates. He also delighted in the chase, and pursued his game through the Northern Forests.

Produced by GoBreck and presented by Bud Light. Sponsored by KSMT 'The Mountain', Breckenridge Ski Resort, Town of Breckenridge and Summit Daily News.

Click here for parade participation information.

Sign Up for the Parade Here

Ullr Sponsors:


Wednesday, January 13

Breck Ascent Series (6:15 a.m.) - Kick off Ullr Fest by earning your turns in the 7th annual Breckenridge Acsent Series. Click Here to sign up or for more information on this Mountain Ski Race where participants use specialized ski equipment to hike up and ski down the mountain. This race starts at the base of Peak 8.

Crowning of the Ullr King and Queen (6:30pm)- Continuing 53 years of tradition, two local residents are chosen as the Ullr King and Queen for their contributions in the community. This will take place at the Riverwalk Center before Breck's Got Talent.

Breck’s Got Talent (Doors open at 6:00 p.m., Show at 6:30 p.m.) – Join local radio station, Always Mountain Time, for a town-wide talent show. For more information or to register contact johnny@alwaysmountaintime.com. Riverwalk Center, located at 150 W. Adams St. Join us for an evening of free fun and if you are of age, your first Bud Light is on the house! 

Thursday, January 14

Fat Bike Eliminator (2:30 p.m.) - The Fat Bike Eliminator, presented by Maverick Sports, will take place on Main Street before the parade. Watch these bikes with oversize tires made for the snow race up and down Main Street.

Ullr ShotSki (4:15 p.m.)- The Breckenridge Distillery presents the World's longest shotski. Last year the shotski had 777 participants, spanning 1,250 feet down Breckenridge's Main Street. Come out and help us break our record again this year! Visit the Riverwalk Center starting at 12:00p.m. to register for $5, which will all benefit the Breckenridge Mountain Rotary.

Ullr Parade (4:30 p.m.) – The centerpiece of the week, the Ullr Fest parade showcases Breckenridge’s wild winter fun. Main Street Breckenridge. Don’t miss the 2015 Ullr Shot Ski Attempt at 4:00 just prior to the parade. ($5 donation to Breckenridge Rotary, must be 21, bring ID). Registration for the Shot Ski will be day of in the Riverwalk Center starting at 1:00pm.  
*When building your float, be sure to save it for the Mardi Gras parade on February 9, 2016 for more opportunities to win cash prizes.

Register for the Parade Here 


Have some skis you'd like to donate to the record breaking Ullr Shot Ski? The more we get, the longer it can be and you can be part of it by dropping your old skies off at the Breckenridge Distillery located at 1925 Airport Road, Breckenridge, CO 

Ullr Bonfire (5:00 p.m. – 7:00 p.m.) – Join us for the town bonfire.  Christmas trees are welcome! South Gondola Parking Lot. FREE

Friday, January 15

Hangover Breakfast (10:00 a.m- 12:00 p.m.)- A hangover breakfast kicks off the day in Main Street Station Plaza hosted by Quandary Grill and Poached. Come recover after a night around the bonfire.

Ullr Ice Plunge (2:00 p.m.-4:00 p.m.)-  Come prove your endurance and dedication to the cold at the Ullr Ice Plunge. Plunge into the frozen depths of the Maggie Pond and you will recieve a free hot lunch provided by Quandary Grill and a blanket to warm you up. There will be music, food, drinks and laughter. Too afraid of being cold? Don't worry there will be a heated changing room and a hot tub, provided by Affordable Mountain Hot Tubs, open to anyone willing to accept the challenge. Located at Main Street Station Plaza, 501 S. Main Street.

Comedy Night (7:00 p.m. Doors Open, Show at 8:00 p.m.) – Featuring comedian B.T. with opener Aaron Urist at the Breckenridge Riverwalk Center, 150 West Adams Ave. Admission $25 or $225 for ten, tickets are available at the Carriage House, at the Riverwalk Center Box Office and online at www.BreckCreate.org 


ULLR BIKE, presented by Borealis Bikes - Friday evening with the race starting at 5:00p.m. at the Gold Run Nordic Center. It's no secret that Fat Biking is taking off. Last year, 70 competitors lined up at ULLR BIKE, presented by Borealis Fat Bikes! So this year we're bringing back Ullr Bike AND expanding our little scene with the Fat Bike Open, presented by Breck Bike Guides on December 5th. Click Here to Register!

Breckenridge Bucks Hockey Game (7:50pm)- The Breckenridge Bucks take on the Colorado Thunderbirds at the Steven C West Ice Arena Click here for more information

Saturday, January 16

Ice Skating Party (1:00 pm. – 3:00 p.m.)  - Bring the kids for an afternoon of ice skating and free kids Ullr helmet decorating. Steven C. West Ice Arena, located at 189 Boreas Pass Rd.  Hosted by the Breckenridge Ambassadors

Ullympics  (3:00 p.m. – 5:00 p.m.)  - Partake in wild events such as the frying pan toss, group ski racing and ski boot relay.  Email events@gobreck.com to register. Starts at 3:00pm in Carter Park and you must sign up in advance. FREE located at 300 South High Street, Breckenridge, CO 80424. Check out the REGISTRATION FORM HERE or email your team information to gavind@gobreck.com

Wild and Scenic Film Festival (Doors at 6pm, Films begin at 7pm)
- Continental Divide Land Trust and High Country Conservation Center are partnering again to bring the 2016 SYRCL Wild and Scen
ic Film Festival back to Breckenridge at the Riverwalk Center. The two anchor films this year are Chuitna: More Than Salmon on the Line and School's Out: Lessons from a Forest Kindergarten. Tickets are $15 in advance and $20 at 
the door. There will be door prizes including outdoor gear, an Electra cruiser bike, lift tickets, Faction skis and more! Click here for more information and to buy tickets or call 970-668-5703.

Breckenridge Bucks Hockey Game (7:50pm)- The Breckenridge Bucks take on the Colorado Thunderbirds at the Steven C West Ice Arena Click here for more information.

Breckenridge offers packages to satisfy the needs of winter travelers. Breckenridge packages can include lodging, air and ground transportation, activities, event passes, lift tickets and trips to the spa. Choose from our many package offerings or custom build your own package.

During our Mountain Madness Sale you will save up to 50% on our most popular ski destinations. Vacations should be anything but ordinary and most of your experience depends on where you stay. Homes, condos, and vacation rentals are the perfect choice for experiencing your mountain getaway as it was meant to be. Browse available vacation rentals online or call one of our Local Destination Experts for personalized travel advice.

The History Behind Ullr

Ullr was so well skilled in the use of the bow and could go so fast on his skis that in these arts no one could best him. Each winter he covered the earth with snow to protect it from harm. It has been said that Ullr enjoyed the cold weather and loved traveling throughout the land, gliding along on his great skis, for pleasure and hunting.

It is also said that Ullr was such a great skier, he would streak across the sky leaving the brilliant stars as his trails (they obviously had some fine powder days). Though very skilled, Ullr guarded his knowledge closely and refused to show the other gods how to ski. Luckily for us, he let the secret out of the bag, and we will all be soon celebrating his glory. Next time you are trying to bash through some wind crust or plunge head first into fresh waist deep powder, be sure to invoke his name and remember - ULLR RULES!

One of Ullr’s travels found him in Breckenridge, Colorado. Breckenridge seemed a likely place for Ullr to settle down, since he wasn’t looking to return to Norway any time soon. Ullr fit right in and took to the mountains. And every year, Ullr blesses Breckenridge with some of the finest snow in the world.

To repay Ullr for his gift of snow, we here in Breckenridge hold a festival to honor the god of winter. We call this little celebration Ullr Fest. This fantastic party all started back in 1963 when a few of the locals heard that Ullr was in town. Well, they wanted to let him know how much Breck appreciated Ullr’s gift of snow, so they went to the Town Council and lobbied to start…‘Ullr Dag’ (Ullr Day in English). The first few years of the event were hailed with locals honoring Ullr with gold coins, parties, skiing, and oh – don’t forget the parties.

As the years went on, traditions were formed such as the Ullr Ball, the Ullr Bonfire, the Ullr Parade, Snow Sculpting, Ullr King and Queen, the Ullympics and the Ullr Dating Game. Some traditions have stayed, such as snow sculpting, which has become its own event called the International Snow Sculpture Championships. Other traditions have gone by the wayside.

From fake currency to burning old skis in the bonfire, Ullr Fest has always been about fun and partying…and Breckenridge knows how to hold a “killer party, dude.” Just ask any of the locals.

Ullr Fest continues throughout the week with games, parties and more.


– “2015: Ullr King and Queen, Jen and Chris Cawley


– Ullr Shot Ski... the longest in the world and by far the most fun.

– Ullr with some big horns and a small torso

-The good people from Good Times Adventures in Breckenridge showing their Ullr Spirit


The weeklong festival pays homage to Ullr (rhymes with cooler), the Norse god of snow, in hopes of bringing additional snowfall to Breckenridge and the surrounding peaks. Festivities include one of the world’s wildest parades, a town bonfire, wacky Ullympic competitions and more. 


Ullr Fest 2014

Click Here to Register for the Parade

*Parade Registration has closed, but you can still be part of the parade by signing up in the staging area. Line up on N. Main St. by entering in at the traffic light at French St. and Main St. The parade staging area is on Main St. from Watson Ave to French starting at 3:30pm on Thursday, January, 14th and the parade starts at 4:30pm.

For Parade Rules and Info, CLICK HERE

Parade Staging starts at 3:30pm on Main St between French St. and Watson Ave. and the parade starts at 4:30pm. Please enter from the traffic light at French St. and N. Main St.