Ullr Fest

January 9-12, 2019 Breckenridge's celebration of snow, tradition and more fun than you can handle.

  • Description
  • Schedule
  • History
  • Parade Registration
  • Parade Photos
  • Lodging
Ullr Fest will celebrate 55 years January 9-13, 2019 The Town of Breckenridge invites snow lovers of all ages to join the party. During Ullr Fest in Breckenridge, don’t be surprised to see horned Viking hats adorning the heads of skiers and snowboarders, the biggest bonfire in town, and more than 12,000 Ullr enthusiasts filling the streets for the Ullr Parade with crazy float participants skiing off jumps on Main Street or gliding along town in a hot tub. Join us to rejoice with Ullr himself... he's ready for a good party.

Get Ready For Ullr Fest!

2018 ULLR FEST Schedule

Wednesday, January 10

6:30pm  Crowning of the Ullr King and Queen
Continuing 56 years of tradition, two local residents are chosen as the Ullr King and Queen for their contributions in the community. This will take place at the Riverwalk Center before Breck's Got Talent.  Doors open at 6:00pm

6:30pm  Breck’s Got Talent 
Join local radio station, Always Mountain Time, for a town-wide talent show at the Riverwalk Center, located at 150 W Adams Avenue. Arrive early, the first 200 attendees will receive a free beer!  For more information or to register, contact miranda@alwaysmountaintime.com. JDoors open at 6:00pm, Show at 6:30pm

7:00pm – Rocky Mountain Junior Hockey League All-Star Game 
Watch the pinnacle of Rocky Mountain hockey talent compete at the Stephen C. West Ice Arena! Not only is it is a spectacular display of hockey, but period intermissions with Ullr prizes and fun for the whole family. Help us cheer on the Bolt players participating in the Rocky Mountain Junior Hockey League All-Star game! 

Thursday, January 11

4:00pm  Ullr Shot Ski - SOLD OUT
The Ullr Fest Shot Ski is Sold Out.  There will be no day of registration available.  The Breckenridge Distillery presents the World's Longest Shot Ski. Last year the shotski had 1,234 participants, spanning 1,250 feet down Breckenridge's Main Street. Park City took over the world record in October 2017, so come out and help Breckenridge regain the World Record title!

Register to be part of the World's Longest Shot Ski! - SOLD OUT!
Registration is $10 (Must be at least 21 years of age with valid ID). All proceeds will benefit the Breckenridge Mountain Rotary.

DONATE YOUR SKIS - Have some skis you'd like to donate to the record breaking Ullr Shot Ski? The more we get, the longer it can be and you can be part of it by dropping your old skies off at the Breckenridge Distillery located at 1925 Airport Road, Breckenridge, CO

4:30pm - Fat Tire Ullr Bike Race 

We're kicking off the Ullr Fest parade with the Fat Tire Ullr Bike Race! Last year, 70 competitors lined up at Ullr Bike! The race route will start from From Main St. the race will head east into the French Gulch trail network for a great mix of terrain! Register for the Ullr Bike Race!

4:30pm  Ullr Parade
Formal registration in closed! If you want to be in the parade meet the other floats at N Main and French St at 3:30PM 1/11/2018!!
The centerpiece of the week, the Ullr Fest Parade, showcases Breckenridge’s wild winter fun while taking over Main Street. There will be cash prizes for the most creative float! 1st gets $500, 2nd gets $300 and 3rd gets $200. Register your float! 

5:00pm - 7:00pm – Ullr Bonfire
Join us for the town bonfire and retire your Christmas tree in style! Taking place in the South Gondola Parking Lot with FREE entertainment by Red Bull. 


Friday, January 12

2:00pm - 4:00pm – iFurnish Ullr Ice Plunge
Come prove your endurance and dedication to the cold at the Ullr Ice Plunge. Plunge into the frozen depths of the Maggie Pond and fully immerse yourself in winter’s chill. There will be music, food, drinks and laughter. We will also hold a competition for the Best Plunge Costume so come dressed to impress. The winner will receive their own decorated Ullr Helmet. Too afraid of being cold? Don't worry there will be a heated changing room and even a hot tub, provided by Affordable Mountain Hot Tubs, open to anyone willing to accept the challenge! Located at Main Street Station Plaza, 501 S Main Street.

8:00pm – Comedy Night
Come laugh out loud with professional stand-up comedian, Jimmy Dunn, at Ullr Fest’s Comedy Night. Dunn is an actor and stand-up comedian from Boston, who recently co-starred on the CBS comedy “The McCarthys” as Sean McCarthy. He got his start in the comedy world telling jokes at a bar in Gloucester, Massachusetts, where he was paid in beer and fried clams.  Since then, Jimmy has gone on to perform at some of the comedy industry’s most prestigious events, including Denis Leary’s Comics Come Home, Montreal’s International Just For Laughs Comedy Festival, and the Late Show with David Letterman. A fundraiser benefiting Breckenridge’s Carriage House Early Learning Center. Door open at 7 pm.  Tickets are $25 and are available online. Doors open at 7:00pm.  Purchase Tickets

Saturday, January 13

11:30pm - 1:00pm – Family Snow Day
Join us at Carter Park to play in the snow and share with the little ones how to channel their inner Ullr. Come dressed to play in the snow and get ready for some Ullr-ific snow activities, snowman building, and Tumble Bubbling. If you need to warm up, come into the Carter Park Pavilion where there will be fun Ullr Fest art projects and snacks. Everything is FREE at the Family Snow Day, so bring your mittens along with an enthusiasm for snow and let the fun begin!  300 South High Street, Breckenridge, CO 80424

1:15pm - 3:00pm  Ice Skating Party
Bring the kids for an afternoon of ice skating and free kids Ullr helmet decorating. Steven C. West Ice Arena, located at 189 Boreas Pass Rd.  Hosted by the Breckenridge Ambassadors.

6:00pm – Wild and Scenic Film Festival
Continental Divide Land Trust and HC3 have partnered once again to bring you the Wild & Scenic Film Festival that informs, inspires solutions and creates positive perspectives to restore the earth and human communities. You’ll experience the adrenaline of climbing the highest peaks and trekking across the globe with adventure films from around the world. You’ll explore the issues and movements with leading environmental activists and professionals, filmmakers and celebrities. And you’ll celebrate the natural and human world in all its diversity.
Time: Doors at 6:00pm, show at 7:00pm
Location: Riverwalk Center, Breckenridge
Ticket Prices: $20 in advance, $25 at the door

Tickets & More Info


The History Behind Ullr

Ullr was so well skilled in the use of the bow and could go so fast on his skis that in these arts no one could best him. Each winter he covered the earth with snow to protect it from harm. It has been said that Ullr enjoyed the cold weather and loved traveling throughout the land, gliding along on his great skis, for pleasure and hunting.

It is also said that Ullr was such a great skier, he would streak across the sky leaving the brilliant stars as his trails (they obviously had some fine powder days). Though very skilled, Ullr guarded his knowledge closely and refused to show the other gods how to ski. Luckily for us, he let the secret out of the bag, and we will all be soon celebrating his glory. Next time you are trying to bash through some wind crust or plunge head first into fresh waist deep powder, be sure to invoke his name and remember - ULLR RULES!

One of Ullr’s travels found him in Breckenridge, Colorado. Breckenridge seemed a likely place for Ullr to settle down, since he wasn’t looking to return to Norway any time soon. Ullr fit right in and took to the mountains. And every year, Ullr blesses Breckenridge with some of the finest snow in the world.

To repay Ullr for his gift of snow, we here in Breckenridge hold a festival to honor the god of winter. We call this little celebration Ullr Fest. This fantastic party all started back in 1963 when a few of the locals heard that Ullr was in town. Well, they wanted to let him know how much Breck appreciated Ullr’s gift of snow, so they went to the Town Council and lobbied to start…‘Ullr Dag’ (Ullr Day in English). The first few years of the event were hailed with locals honoring Ullr with gold coins, parties, skiing, and oh – don’t forget the parties.

As the years went on, traditions were formed such as the Ullr Ball, the Ullr Bonfire, the Ullr Parade, Snow Sculpting, Ullr King and Queen, the Ullympics and the Ullr Dating Game. Some traditions have stayed, such as snow sculpting, which has become its own event called the International Snow Sculpture Championships. Other traditions have gone by the wayside.

From fake currency to burning old skis in the bonfire, Ullr Fest has always been about fun and partying…and Breckenridge knows how to hold a “killer party, dude.” Just ask any of the locals.

Ullr Fest continues throughout the week with games, parties and more.  Learn more about the history of Ullr Fest

Register Your Float in the 2018 Ullr Parade -


Register Online:  Register Your Float

Day of Registration: You can register your float starting at 3:30pm at Parade Staging 

Time & Location: Staging starts at 3:30pm on Main Street between French Street and Watson Avenue. Please enter from the traffic light at French Street and N Main Street.The parade will begin at 4:30pm. immediately following the Ullr Fest Shot Ski and will head south to the intersection of S Main Street and Park Avenue.

For Parade Rules and Info

Prizes: There will be cash prizes for the most creative float! 1st gets $500, 2nd gets $300 and 3rd gets $200.

(When building your float, be sure to save it for the Mardi Gras parade on February 13, 2018 for more opportunities to win cash prizes!)


Yes, that's an actual ski run float... #onlyatullrfest

– “2015: Ullr King and Queen, Jen and Chris Cawley


– Ullr Shot Ski... the longest in the world and by far the most fun.

– Ullr with some big horns and a small torso

-The good people from Good Times Adventures in Breckenridge showing their Ullr Spirit

2016 Ullr Bonfire! 

The weeklong festival pays homage to Ullr (rhymes with cooler), the Norse god of snow, in hopes of bringing additional snowfall to Breckenridge and the surrounding peaks. Festivities include one of the world’s wildest parades, a town bonfire, a plunge into the icy waters of Maggie Pond and more. 


Experience everything Ullr Fest has to offer when you stay and play in Breckenridge.  Breckenridge offers packages to satisfy the needs of winter travelers. Breckenridge packages can include lodging, air and ground transportation, activities, event passes, lift tickets and trips to the spa. Choose from our many package offerings or custom build your own package. 

See our lodging packages.

Or give them a call at 888-251-2417 and talk to our local experts.