Ullr Fest

January 10th - 13th, 2018 Breckenridge's celebration of snow, tradition and more fun than you can handle.

  • Description
  • Schedule
  • History
  • Parade Registration
  • Parade Photos
  • Lodging
Ullr Fest will celebrate 55 years January 10-13, 2018! The Town of Breckenridge invites snow lovers of all ages to join the party. During Ullr Fest in Breckenridge, don’t be surprised to see horned Viking hats adorning the heads of skiers and snowboarders, the biggest bonfire in town, and more than 12,000 Ullr enthusiasts filling the streets for the Ullr Parade with crazy float participants skiing off jumps on Main Street or gliding along town in a hot tub. Join us to rejoice with Ullr himself... he's ready for a good party.
  • Break the world's longest shot ski record at Ullr Shot Ski
  • Take part in the Ullr Parade down Main Street
  • Retire your Christmas tree at the Ullr Bonfire
  • Prove your dedication to the cold at Ullr Ice Plunge
  • Talent show, comedy night, film festival, family activities and a whole lot of ULLR!

Get Ready For Ullr Fest!

2018 ULLR FEST Schedule

Saturday, January 6

Ullr Bike (Race Time TBD) - It's no secret that Fat Biking is taking off. Last year, 70 competitors lined up at Ullr Bike! So this year we're bringing back this thrilling event at the Gold Run Nordic Center to kick off 2018's Ullr Fest celebrations. Ullr Bike is part of a Fat Bike Series and this year a fourth race has been added at Breckenridge Ski Resort!  Registration coming soon! 

Wednesday, January 10

6:00pm  Breck’s Got Talent 
Join local radio station, Always Mountain Time, for a town-wide talent show at the Riverwalk Center, located at 150 W Adams Avenue. For more information or to register, contact miranda@alwaysmountaintime.com. Join us for an evening of free fun!  (Doors open at 6:00pm, Show at 6:30pm)

6:30pm  Crowning of the Ullr King and Queen
Continuing 55 years of tradition, two local residents are chosen as the Ullr King and Queen for their contributions in the community. This will take place at the Riverwalk Center before Breck's Got Talent.

Thursday, January 11

4:00pm  Ullr Shot Ski
The Breckenridge Distillery presents the World's Longest Shot Ski. Last year the shotski had 1,234 participants, spanning 1,250 feet down Breckenridge's Main Street. Park City took over the world record in October 2017, so come out and help Breckenridge regain the World Record title!

Register to be part of the World's Longest Shot Ski!
Registration is $10 (Must be at least 21 years of age with valid ID). All proceeds will benefit the Breckenridge Mountain Rotary.

DONATE YOUR SKIS - Have some skis you'd like to donate to the record breaking Ullr Shot Ski? The more we get, the longer it can be and you can be part of it by dropping your old skies off at the Breckenridge Distillery located at 1925 Airport Road, Breckenridge, CO

4:30pm  Ullr Parade
The centerpiece of the week, the Ullr Fest Parade, showcases Breckenridge’s wild winter fun while taking over Main Street. There will be cash prizes for the most creative float! 1st gets $500, 2nd gets $300 and 3rd gets $200. Register your float!

5:00pm - 7:00pm – Ullr Bonfire
Join us for the town bonfire and retire your Christmas tree in style! Taking place in the South Gondola Parking Lot with FREE entertainment by Red Bull. 


Friday, January 12

10:00am - 12:00pm – Hangover Breakfast
Quandary Grill, located at 505 S. Main Street , will feature hangover breakfast specials from 10:00am to 12:00pm to get you fueled up and ready for the Ullr Ice Plunge.

2:00pm - 4:00pm – Ullr Ice Plunge
Come prove your endurance and dedication to the cold at the Ullr Ice Plunge. Plunge into the frozen depths of the Maggie Pond and fully immerse yourself in winter’s chill. There will be music, food, drinks and laughter. We will also hold a competition for the Best Plunge Costume so come dressed to impress. The winner will receive their own decorated Ullr Helmet. Too afraid of being cold? Don't worry there will be a heated changing room and even a hot tub, provided by Affordable Mountain Hot Tubs, open to anyone willing to accept the challenge! Located at Main Street Station Plaza, 501 S Main Street.

7:00pm – Comedy Night
Join us for some laughs at the Breckenridge Riverwalk Center, 150 West Adams Avenue. Admission $25 each or $225 for ten, tickets are available at the Carriage House, at the Riverwalk Center Box Office and online at www.BreckCreate.org (Doors Open at 7:00pm, Show starts at 8:00pm)

Saturday, January 13

11:00am - 12:45pm  Ice Skating Party
Bring the kids for an afternoon of ice skating and free kids Ullr helmet decorating. Steven C. West Ice Arena, located at 189 Boreas Pass Rd.  Hosted by the Breckenridge Ambassadors.

2:00pm - 4:00pm – Family Snow Day
Join us at Carter Park to play in the snow and share with the little ones how to channel their inner Ullr. Come dressed to play in the snow and bring a sled for some Ullr-ific sledding, snowman building, and other fun family activities. If you need to warm up, come into the Carter Park Pavilion where there will be fun Ullr Fest art projects, snacks and warm drinks. Everything is FREE at the Family Snow Day, so bring your mittens along with an enthusiasm for snow and let the fun begin!  300 South High Street, Breckenridge, CO 80424 

6:00pm – Wild and Scenic Film Festival
Continental Divide Land Trust and HC3 have partnered once again to bring you the Wild & Scenic Film Festival that informs, inspires solutions and creates positive perspectives to restore the earth and human communities. You’ll experience the adrenaline of climbing the highest peaks and trekking across the globe with adventure films from around the world. You’ll explore the issues and movements with leading environmental activists and professionals, filmmakers and celebrities. And you’ll celebrate the natural and human world in all its diversity.
Time: Doors at 6:00pm, show at 7:00pm
Location: Riverwalk Center, Breckenridge
Ticket Prices: $20 in advance, $25 at the door

Tickets & More Info


The History Behind Ullr

Ullr was so well skilled in the use of the bow and could go so fast on his skis that in these arts no one could best him. Each winter he covered the earth with snow to protect it from harm. It has been said that Ullr enjoyed the cold weather and loved traveling throughout the land, gliding along on his great skis, for pleasure and hunting.

It is also said that Ullr was such a great skier, he would streak across the sky leaving the brilliant stars as his trails (they obviously had some fine powder days). Though very skilled, Ullr guarded his knowledge closely and refused to show the other gods how to ski. Luckily for us, he let the secret out of the bag, and we will all be soon celebrating his glory. Next time you are trying to bash through some wind crust or plunge head first into fresh waist deep powder, be sure to invoke his name and remember - ULLR RULES!

One of Ullr’s travels found him in Breckenridge, Colorado. Breckenridge seemed a likely place for Ullr to settle down, since he wasn’t looking to return to Norway any time soon. Ullr fit right in and took to the mountains. And every year, Ullr blesses Breckenridge with some of the finest snow in the world.

To repay Ullr for his gift of snow, we here in Breckenridge hold a festival to honor the god of winter. We call this little celebration Ullr Fest. This fantastic party all started back in 1963 when a few of the locals heard that Ullr was in town. Well, they wanted to let him know how much Breck appreciated Ullr’s gift of snow, so they went to the Town Council and lobbied to start…‘Ullr Dag’ (Ullr Day in English). The first few years of the event were hailed with locals honoring Ullr with gold coins, parties, skiing, and oh – don’t forget the parties.

As the years went on, traditions were formed such as the Ullr Ball, the Ullr Bonfire, the Ullr Parade, Snow Sculpting, Ullr King and Queen, the Ullympics and the Ullr Dating Game. Some traditions have stayed, such as snow sculpting, which has become its own event called the International Snow Sculpture Championships. Other traditions have gone by the wayside.

From fake currency to burning old skis in the bonfire, Ullr Fest has always been about fun and partying…and Breckenridge knows how to hold a “killer party, dude.” Just ask any of the locals.

Ullr Fest continues throughout the week with games, parties and more.

Register Your Float in the 2018 Ullr Parade

Register Online Register Your Float

Day of Registration: You can register your float starting at 3:30pm at Parade Staging 

Time & Location: Staging starts at 3:30pm on Main Street between French Street and Watson Avenue. Please enter from the traffic light at French Street and N Main Street.The parade will begin at 4:30pm. immediately following the Ullr Fest Shot Ski and will head south to the intersection of S Main Street and Park Avenue.

For Parade Rules and Info

Prizes: There will be cash prizes for the most creative float! 1st gets $500, 2nd gets $300 and 3rd gets $200.

(When building your float, be sure to save it for the Mardi Gras parade on February 13, 2018 for more opportunities to win cash prizes!)


Yes, that's an actual ski run float... #onlyatullrfest

– “2015: Ullr King and Queen, Jen and Chris Cawley


– Ullr Shot Ski... the longest in the world and by far the most fun.

– Ullr with some big horns and a small torso

-The good people from Good Times Adventures in Breckenridge showing their Ullr Spirit

2016 Ullr Bonfire! 

The weeklong festival pays homage to Ullr (rhymes with cooler), the Norse god of snow, in hopes of bringing additional snowfall to Breckenridge and the surrounding peaks. Festivities include one of the world’s wildest parades, a town bonfire, a plunge into the icy waters of Maggie Pond and more. 


Experience everything Ullr Fest has to offer when you stay and play in Breckenridge.  Breckenridge offers packages to satisfy the needs of winter travelers. Breckenridge packages can include lodging, air and ground transportation, activities, event passes, lift tickets and trips to the spa. Choose from our many package offerings or custom build your own package. 

See our lodging packages.

Or give them a call at 888-251-2417 and talk to our local experts.